In a world that is full of advertisement and marketing strategies, marketers have to come up with new, crazy and more extraordinary marketing ideas to catch our attention and to make us remember their products and services. With tons of marketing strategies and huge competition out there, sticking out of the crowd is not easy. Nevertheless, somehow marketers seem to manage coming up with new ideas to surprise us.
A couple of weeks ago I went to Prague, the Czech Republic, with some friends for a long weekend. Of course we had to check out the biggest club of Central Europe – Karlovy Lazne – with five floors and diverse music styles.
While visiting all the different floors I witnessed a marketing idea I haven’t seen before: There was a woman standing on a podium, smiling but not moving and holding a Czech energy drink in her hand. She was dressed like a superhero in tight, glitter pants and a shirt. Check out the picture below which I made in the club! Naturally, she was surrounded by a lot of male visitors who starred and took pictures (probably to show around to their friends and later post them on Facebook – which definitely is a smart Marketing move!). Sex sells, right? At least it helps to receive the attention of consumers, in particular male consumers, whether it really affects the buying decision is questionable.
Personally, I think this marketing idea will definitely stay in people’s minds or at least on their phones and catch people’s attention (well, it got mine for sure!). I am not sure whether it will influence the direct sales of the Energy drink in the club, but it might get some attention on Social Media and therefore influence the sales at a later stage. All in all, it will spread the word for sure.
What do you think about it? Have you ever witnessed something similar?
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